Assignments
1. Pick Website
I chose SmokoNow.com because it offers a fun, highly visual, and character-driven eCommerce experience that feels very different from generic retail sites.
As a student in UX design, I wanted a site where I could clearly identify brand personality and user intention from just browsing the homepage. It's also a boutique store, which makes it easier to observe and hypothesize about specific user profiles and needs2. Generating Persona's
Notes, observations and persona development document based on examining smokonow.com as my candidate project UX redesign. Project is focused on the shopping cart process and checkout process.
The goal is to identify the user experience and how it can be improved. I have created a document that outlines the personas I have developed based on my observations. The document includes the following personas:
- Persona 1: The Gifter
- Persona 2: The Collector
- Persona 3: The College Student
- Persona 4: The Trendy Teen
- Persona 5: The Mom
3. Persona Research
These user profiles helped me realize that SmokoNows site experience needs to support different user goals; whether thats impulse gifting, product collecting, or dorm personalization. As a designer, this shifted my focus from just the aesthetics to thinking critically about structure, usability, and how to guide various users through the site more intuitively and enjoyably.